Project Name
REEFMAT 2025 Campaign
Project Details
I led the concept, design, and rollout of the 2025 REEF campaign, bringing the story to life across everything from social media ads to direct mail. I collaborated with local oil painter Mat Ollig to create two oil paintings depicting childrens imagination while playing on a REEFMat and used them as the primary design asset for the campaign. Read more about it here.
