Project Name
Open Arms Identity System
Identity Design
10” x 8”

Work Category
Logo Design
Visual Identity Design
Rebranding Design

Project Details
Open Arms of Minnesota approached my class with a unique opportunity. They requested that we create visual brand identities to inspire their upcoming rebrand project. As a result, I took on the challenge and developed a distinctive identity system that effectively conveyed the organization's mission, values, and offerings.

Project Name
The City of Kam
Identity Design
10” x 8”

Work Category
Logo Design
Visual Identity Design

Project Details
I designed an imaginative city named Kam as my culminating project for my Advanced Graphic Design Seminar course. This involved developing distinctive brand guidelines, conducting extensive research on the history of government identity systems, and crafting various applications to showcase The City of Kam branding. Through this project, I honed my ability to apply a consistent design system across different surfaces, and also had the opportunity to incorporate my own personal interests into the work like a volleyball jersey and concert ticket.

Project Name
Minnesota Food Shelf Client Report
Infographic
8.5” x 11”

Work Category
Information Design
Data Visualization

Project Details

For this project, I utilized my skills in information design and data visualization to create a comprehensive and easily understandable infographic report based on a survey conducted by the Foundation for Essential Needs among 288 food shelves in Minnesota. The report aimed to provide insights into shoppers' experiences at food shelves and was designed to be disseminated statewide. To ensure that the report effectively communicated its findings, I carefully selected and organized data points and used clear and visually appealing graphics to display the information. Additionally, I reviewed the work with over 15 advisory board members to ensure that the project met their approval and effectively conveyed its message. This project allowed me to apply my expertise in graphic design to create a valuable resource that can help inform and improve the experiences of shoppers at food shelves in Minnesota.

Here, Now, & Then
Print Advertisment
36” x 24”

Poster Design

The main focus of this project is to create mock event posters for a film screening at the Walker Art Center. Through the use of collage-based design, the posters aim to effectively convey information about the event to a diverse audience by exploring composition, hierarchy, and typography.

The Lexicon of Letters: 19 Rules of Typography
Printed Publication
4.5” x 6” pages

Publication Design

Visual Identity Design

The objective of this project is to create a comprehensive guide to the fundamental typographic principles in graphic design. Through detailed descriptions, the book aims to equip readers with a deeper understanding of typography, which they can use to develop visually compelling and engaging designs. The guide is designed to be accessible and user-friendly, making it suitable for designers at all levels of experience. Ultimately, the project aims to provide a valuable resource for anyone interested in improving their typographic skills and knowledge in graphic design.