Kamryn Friedrich

Photography meets business meets design

Open Arms Identity System
Identity Design
10” x 8”
November 2022

An effective brand provides a central unifying idea around which all behavior, actions, and commun-ications are aligned. Position builds on a vision, is aligned with business and values and understands the patrons needs and perceptions. To share the unique offerings of Open Arms, and the commu-nities they represent, I created a unique identity system for the organization, Open Arms
of Minnesota.

Minneapolis, MN
Photography meets business meets design