Project Name
REEFMAT 2025 Campaign
Project Details
I led the concept, design, and rollout of the 2025 REEF campaign, bringing the story to life across everything from social media ads to direct mail. I collaborated with local oil painter Mat Ollig to create two oil paintings depicting childrens imagination while playing on a REEFMat and used them as the primary design asset for the campaign. Read more about it here.
Project Name
MISSION Hat Collection 2025
Project Details
Designed a six-piece hat collection that blends vintage-inspired style with modern quality and fit. From patch layouts to color selection to choosing trims, each design reflects the brand’s laid-back outdoor spirit.
Project Name
REEF Packaging Design
Project Details
I worked on the design of MISSION’s new REEF Mat packaging, built to stand out on crowded retail shelves and create a memorable unboxing experience for DTC and B2B customers. The updated packaging design helped double REEF Mat sales across key partners like SCHEELS, Dick’s Sporting Goods, and Dunham’s Sports.
Project Name
TCO Plymouth Grand Opening
Project Details
Worked as the main designer responsible for crafting a consistent visual identity for the Twin Cities Orthopedics Plymouth Grand Opening Event. As a capstone project in my internship, I designed eye-catching social media posts, informative event signage, exclusive invitations, and various promotional materials to generate anticipation and excitement for the grand opening. My role involved concept development, graphic design, and ensuring all materials aligned with TCO's brand. This project showcased my ability to create compelling, cohesive materials for the event.
Project Name
TCO Health and Wellness Challenge
Project Details
Designed a set of five email newsletters, an informative document, event tickets, a submission box, and motivational cards using some assets from Twin Cities Orthopedics' current advertising campaign with KC Truth for an internal employee Health and Wellness Challenge.
